Episode 4: The Cost of Putting Yourself Last: Michelle McMahon of Flourish Mama on Self-Care, Burnout and Building a Business From Her Own Story

Belinda Bayliss

Published on: 13/04/2026

This week I'm joined by Michelle McMahon - Founder and CEO of Flourish Mama and someone who learned the hard way what happens when you consistently put yourself last. Michelle spent years pouring everything into her kids, her family, and her home - quietly dropping all the things that were hers along the way. She didn't notice it happening until her physical health collapsed completely. Migraines, gut issues, and barely functioning. What followed was a long road back and eventually, a business built from her own experience. Flourish Mama exists to give other mums the shortcut she didn't have, reconnecting with themselves through the small, everyday acts of self-care that make the real difference.

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Episode 2: When the Rules Change: Hormones, Identity and Showing Up in Business

Belinda Bayliss

Published on: 30/03/2026

Have you ever caught yourself acting in a way you don't quite recognise, and felt unsettled by it? In this episode, Belinda explores the identity shift that many women in midlife and the menopause transition experience, and what it means for those of us running a business.

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Episode 3: Another Lap of the Sun: Nostalgia, Music and What it Means to Age Well

Belinda Bayliss

Published on: 30/03/2026

Recorded on the eve of her birthday, Belinda explores two ideas that are deeply connected: nostalgia and positive aging. She unpacks what the psychology research actually tells us about nostalgia, why music is such a powerful trigger for it, and how it links to meaning, gratitude, and belonging. She also takes an honest look at the cultural story around aging, why it skews so heavily towards loss, and what the research shows about women in midlife that largely goes untold.

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Episode 1: Same Woman, Different Rules: A new way of doing business in midlife

Belinda Bayliss

Published on: 29/03/2026

Welcome to the very first official episode of Gen X Women in Business. This is the show for women in their 40s and 50s, or even 60s, who are building, running, or reimagining a business in the messy, meaningful middle of midlife. In this launch episode, host Belinda Bayliss shares who she is, what brought her to this work, and why doing business as a midlife woman is genuinely different. Not worse. Just different. And once you understand that, everything starts to shift. Midlife doesn't have a crisis. It just has poor marketing.

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